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Privacy Policy


Enterprise Systems Media and its family of products including affiliated companies are committed to

Protecting our user’s privacy. This privacy policy is designed to inform users of Enterprise Systems Media-branded and co-branded Websites (the “Sites”) about how Enterprise Systems Media gathers and uses anonymous and profile information, and in what circumstances Enterprise Systems Media will disclose such information. Enterprise Systems Media will take reasonable steps to protect user privacy consistent with the guidelines set forth in this policy and with applicable U.S. laws.


Privacy Policy Details


  • Key Definitions

  • This Privacy Policy Does Not Apply to Third Party and Co-Branded Websites

  • What Information Do We Collect?

  • How Do We Use The Information We Collect?

  • What Information Do We Disclose to Third Parties?

  • Disclosure of Anonymous, Aggregated Information

  • Disclosure of Personal Information

  • How Can You Opt Out of Use and Disclosure of Your Information?

  • Security

  • Access and Updating of Information

  • General




If you believe that Enterprise Systems Media has not complied with this Privacy Policy, or if you have any other complaint with regard to collection, use or disclosure of personal information by Enterprise Systems Media, you may send a written notice of complaint to:


Enterprise Systems Media, Inc.

710 Presidential Dr.

Richardson, TX 75081




Enterprise Systems Media will investigate your complaint and respond to you promptly.


Key Definitions


In this Privacy Policy, we use the following definitions. Other terms are defined in the body of the policy.


“Clickstream Data” means the information that Enterprise Systems Media collects through cookies, log files, beacons and clear GIFs, as described in Section 4 below.


“Content Provider” means a third party that owns a white paper, analyst report or other document and allows Enterprise Systems Media to link to or display that document on the Sites.


“Use” or “you” means any person viewing any page of the Sites.


“Third Party Content” means the white papers, analyst reports and other documents available through the Sites and owned by Content Providers.


This Privacy Policy Does Not Apply to Third Party and Co-Branded Websites


Enterprise Executive and Enterprise Tech Journal are properties within Enterprise Systems Media. Enterprise Systems Media hosts thousands of white papers (articles) as well as white paper Research Libraries on third party sites and other Enterprise Systems Media properties. Some Third Party Content made available through the Research Library sites is maintained on the Website of the  Content Provider, and not on the Enterprise Systems Media network of sites. This means that when you click through to that Third Party Content, you will be leaving the Research Library and the Enterprise Systems Media network. It will be clear to you when  this happens, as the look and feel of your web page will change, and the URL will no longer refer to a Website in the Enterprise Systems Media network of sites. This Privacy Policy does not govern the use and disclosure of any information you choose to disclose to the Content Provider on the Content Provider site.


In addition, the sites you are viewing may be co-branded, meaning that the Sites are branded with the logos of Enterprise Executive, Enterprise Tech Journal and a third party (“Co-Branded Sites”). If you register or log in on a Co-Branded Site, you are choosing to disclose information to both Enterprise Systems Media and the third party with whose brand the site is co-branded. This Privacy Policy only governs Enterprise Systems Media’s use of your information. The third party’s use of that personal information is governed by the partner’s privacy policy, and not by this Privacy Policy.


What Information Do We Collect?


Profile Information: Our primary goal in collecting profile information (which may include your name and the following business—and not home or personal—information: title, address, phone number and email address) is to provide you with the best and most useful content and services, and to offer you opportunities to obtain other products and services from us and our partners. Because we derive revenue mainly from advertising, collecting information is essential in keeping our services affordable to users.


We collect profile information when you provide it to us through the following: when you register on one of our sites, subscribe to a magazine or an email newsletter or register to use certain services (like webcasts and white papers) or through surveys. Several of our services that we offer on our sites may require registration as a condition of use. Once you register with Enterprise Systems Media you are no longer anonymous to us. We may also receive information about you from other sources, such as Dun and Bradstreet, and add it to the information you provided to us.


Cookies: When you view the Sites, a small file called a cookie is placed on your hard drive. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. (However, by not accepting cookies, some of our web pages may not display properly or you may not be permitted to access certain information.) If you register as a member of Enterprise Systems Media by providing your name, email address and other contact details (a “Member”), Enterprise Systems Media will use cookies to authenticate your identity when you log on. In all cases, Enterprise Systems Media uses cookies to obtain anonymous information such as number of visits to the Sites that a certain user has made, the movement of the user through the Sites, and the searches that user conducts on the Sites.


Clear GIFs; Servers: We use electronic images known as “clear GIFs”—sometimes called “transparent GIFs”, “Web bugs” or “beacons”—that allow us to track general user traffic patterns (and not personally identifiable information). Enterprise Systems Media also automatically receives and records information from our servers and from your browser, including your IP address, the time and information about the page you requested (though these automatic updates do not include your name or other profile information.)


Subscriber Information: If you subscribe to an email newsletter and become a “Subscriber,” Enterprise Systems Media collects your email address and your name.


Member Information: If you subscribe to Enterprise Executive or Enterprise Tech Journal, Enterprise Systems Media collects additional information, including your name and corporate title, the name of your company and the department in which you work, your industry group, zip code, telephone number and other business information (“Member Details”). All of this information together is included in the definition of “Member Details.”


Supplementary Information: Enterprise Systems Media may supplement Member Details with publicly available information about a Member’s company. For example, if a Member indicates she works for X Company, we may obtain information showing that X Company has a certain number of employees and a certain estimated annual turnover. This information is called “Supplementary Information.”


Transaction Information: When you order paid Third Party Content from the Sites, we ask you to complete an order form that requests certain information from you, including credit card number and expiration date and general contact details.


How Do We Use the Information We Collect?


Profile Information: Enterprise Systems Media collects profile information supplied by visitors or subscribers, as described above. That information lets us better tailor our content to visitor interests and helps our advertisers better understand the audience they are reaching. All Enterprise Systems Media publications are free and are supported by paid content and sponsorships from our advertisers.


Clear GIFs and Servers: We use these tracking technologies for a variety of purposes, including:


  • Keeping count of  return visits to our site or our partners’ sites.

  • Accumulating and reporting anonymous, aggregate, statistical information on our Website and content usage to our partners and customers.

  • Determining which features visitors like best to help us improve our content and site, personalize your user experience and measure overall site effectiveness.


Subscriber Information: We use Subscriber Information to deliver magazines and email newsletters on topics of interest to Subscribers. We may also send general promotional and marketing materials to Subscribers. We use Subscriber Information and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.


Member Information: We may send general promotional and marketing materials to our Members. We also use Member Details and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.


Supplementary Information: We use Supplementary Information to understand our customer base and to market our services more effectively.


Transaction Information: We use this information to complete the transaction that you have requested, i.e., to deliver information, products or other services that you order to invoice you. (We do not store your credit card information.)


Sharing Information: Enterprise Systems Media may share profile information collected:


  • When we have hour consent to share the information.

  • When you access vendor content. The vendor’s use of that information is governed by the vendor’s privacy policy and may be used for follow-up by telephone, email or other common methods. You should contact these vendors directly if you have any questions about their use of this information.

  • Profile information collected when you access a co-branded partner site is generally available both to Enterprise Systems Media and that partner. However, the partner’s use of that profile information is governed by the partner’s privacy policy and may be used for follow-up by telephone, email or other common methods. You should contact these partners directly if you have any questions about their use of this information.

  • Enterprise Systems Media does not share any of your profile information with any person or entity, unless you subscribe to a magazine, newsletter or access vendor content, or as otherwise expressly stated in this Policy (e.g., business transfers).


What Information Do We Disclose to Third Parties?


Disclosure of Anonymous, Aggregated Information


We provide summary reports to our Content Providers, based on our analysis of Clickstream Data. The type of information included in a summary report is, “3,000 people looked at your information this week, and of those people 60 percent clicked through to read the full report.” This aggregated information is anonymous and does not disclose to the Content Provider and Member Details ab out the individual users who saw or clicked on their reports. Enterprise Systems Media also discloses aggregated user statistics (for example, “25 percent of our users are interested in Networking) in order to describe our services to prospective customers and partners, and other third parties, and for other lawful purposes.


Disclosure of Personal Information


Philosophy: The Content Providers make the Third Party available through Enterprise Systems Media in return for receiving the contact information of Users who view Third Party Content. Accordingly, if you view Third Party Content, Enterprise Systems Media may disclose your Member Details, Clickstream Data and Supplementary Information to the Content Provider, as set forth in more detail below. If you do not want this information disclosed to a Content Provider, do not view Third Party Content. Except as set forth in this Privacy Policy, Enterprise Systems Media will not disclose personal information to any third parties. Notwithstanding the foregoing, Enterprise Systems Media may at any time disclose information to third parties if we are required to do so by law, regulation or court order.


Member Information: When you view Third Party Content, Enterprise Systems Media may disclose your Member Details and Clickstream Data, together with Supplementary Information, to the Content Provider. Enterprise Systems Media’s customer agreement with the Content Provider: (a) provides that the Content Provider may use this information only to send you product information, to contact you via common methods of  communication to assess your interest  in its products and services; and (b) prohibits disclosure of this information to any third party other than agents of the Content Provider for the permitted marketing purposes set forth above. You should contact the Content Provider if you have any questions about their use of this information.


Transaction Information: If you order Third Party Content, we may disclose your Member Details to the Content Provider that has produced the Third Party Content you are purchasing. In addition, we may disclose your name, address and transaction information to agents such as couriers and fulfillment companies in order to effect the transaction and send you the Third Party Content you have ordered, and we will disclose your credit card details to the relevant bank or credit card company in order to complete the transaction.


How Can You Opt Out of Use and Disclosure of Your Information?



Enterprise Systems Media will only use your profile information for purposes described in this Privacy Policy or subsequently authorized by you. You can opt out of having your Member Details and Clickstream Data disclosed to Content Providers by not viewing their content. Enterprise Systems Media operates on the basis that users can view Third Party Content in return for having the above information provided to the Content Provider. If you don’t want your information disclosed in this way, you must not view Third Party Content.


To contact us regarding a privacy issue, please send an email to Please be sure to include the site, magazine or product so we may better serve you.


If you do not want your subscriber information transferred to a content provider or partner, do not access the content.


If you want your  subscriber information deleted from the Enterprise Systems Media database, please contact us at and we will remove your profile.


Profile information provided to us by you is, however, subject to disclosure pursuant to any applicable laws.




Enterprise Systems Media has implemented reasonable security measures to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our security systems include authenticated access to internal databases, audits of procedures and regular reviews of overall web security.


Access and Updating of Information


To review, amend or delete your information, please send an email to




Links: This site contains links to other Websites. Enterprise Systems Media is not responsible for the privacy practices or content of those sites. Users should be aware of this when they leave our site, and review the privacy statements of each Website they visit that collects information. This Privacy Policy applies to information collected by this Enterprise Systems Media site.


Business Transfers: We are always seeking to improve our network of Websites and our business. If all or part of Enterprise Systems Media is sold, merged or otherwise transferred to another entity, he Profile Information and Activity Data that you have provided to us may be transferred as part of that transaction. In these circumstances, Enterprise Systems Media will require that the profile information be used by the successor in a manner that is consistent with the Enterprise Systems Media Privacy Policy in effect at the time Enterprise Systems Media received the information.


Amendments: Enterprise Systems Media may modify or amend this policy from time to time.


Options: Users who would rather not provide any of the user data requested by us do not need to provide it to us. You can still view much of the content and use many of the services  offered by our sites without subscribing to a magazine or newsletter. Users who opt in may remove themselves from our emailing lists at any time by following the instructions at the end of any email they received from the Enterprise Systems Media family of products.

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